Getting Started with Events

An Event in the Loyalty platform refers to an in-person experience or a special occasion that Members can attend, such as store openings, product launches, classes, community gatherings, or concerts.

Events can be a powerful marketing tool, as they create experiential value beyond the typical financial discounts common to most loyalty programs. Events can be thought of as a unique promotional channel, and a key part of your larger Member engagement efforts. For example, you can use Events to:

  • Reward high-value Members with special access or exclusive VIP areas.

  • Allow Members to earn and redeem Metrics for access to an Event.

  • Request that Members register or check in at the Event, in exchange for accruing Metrics.

  • Build community among your Members around their shared interests.

  • Follow up after the Event with a survey or questionnaire to measure the Event's effectiveness.

Exports

The platform supports only Standard Exports for exporting Events. For more information see, Export Events.

Imports

The platform supports only Standard Imports for importing Events. For more information, see Import Events.

Access

The Events screen is used to view, create, and manage the Events in your loyalty program. To access the Events screen, select Communities from the top navigation bar, then select Communities > Events from the side navigation menu.

For more information on the search options available on the Events screen, see Search for an Event.

  Create an Event View an Event Target an Event